Greetings again from the darkness. The only real determination of success for a comedy … does it make you laugh? If it makes you laugh, the movie has served its purpose for you. These movies are made for audiences, not film critics, which is why so few mainstream comedies play the film festival circuit.
Comedian Kevin Hart has seemingly been EVERYWHERE the past five years. He is funny, hard-working and talented. Unfortunately, most of his film projects are elevated by his talent rather than the other way around. This first feature film from director and co-writer Jeremy Garelick has an interesting premise … a much better premise than HITCH … and benefits from an on screen connection between Hart and Josh Gad, despite scene after scene taking the cheap laugh rather than the smart one.
Gad plays Doug, a socially inept nice guy who is marrying well above his pay grade. Kaley Cuoco-Sweeting (“The Big Bang Theory“) plays his fiancé – the rich girl forcing Doug to come up with 7 groomsmen for their wedding. Since poor Doug has no real friends, he jumps at the chance to capitalize on the services of Hart’s Best Man, Inc. Evidently there are so many men without friends that it’s necessary to have a business of best men and groomsmen-for-hire.
There is nothing subtle or smart about the approach here, and the story line and ending are absolutely predictable if you watch the two minute trailer. Still, there are some very funny moments courtesy of Hart and Gad, and my guess is most viewers will enjoy a few laughs, even if they forget most of this once they leave the theatre.
Supporting work is provided by Ken Howard, an on-fire Cloris Leachman, Mimi Rogers, Jorge Garcia and Josh Peck. Olivia Thirlby (Juno) plays sister to the bride, and it’s yet another example of a film wasting the talent of this terrific actress. Why is she always the friend, the sister or some other second fiddle role? In a bizarre football sequence, there are cameos from Joe Namath, Ed “Too Tall” Jones and John Riggins. Where the film missed a huge opportunity was in the casting of the “groomsmen”. Think back to Michael Keaton’s The Dream Team (1989) where Christopher Lloyd, Peter Boyle and Stephen Furst contributed laughter, rather than just the absurdity we get here from the groomsmen.
The film is content hanging out in the middle as a no-apologies mainstream comedy, and has no aspiration for comedic greatness, or social commentary on the differing ideas of friendship between men and women. Still, the moments of laughter courtesy of Hart and Gad prove that making people laugh is a valuable talent, and laughter is good medicine … no matter how short-lived.